Bonjour, I'm Mario, an experienced Art and Design Director who helps brands reinvent themselves through striking identities and progressive communications.


I have over two decades of experience working for sports, lifestyle, luxury, fashion, and tech brands. Either as an Art Director to concept, develop, and craft advertising campaigns or as a Design Director to create brand identity and design systems. My real strength lies in projects where design and advertising meet: I'm at my best when developing concept-driven design languages that support elegantly brand and campaign platforms.


I collaborate with advertising agencies, and production companies or directly with brands and start-ups, as a freelancer or as a consultant.


Based in Amsterdam, I have a worldwide network of talented friends with whom I can join forces depending on the needs of each project. Feel free to look at my portfolio (above) and reach out for a chat at marioguay3000@gmail.com

Services:
  • –Creative & design direction
  • –Visual identity / Branding
  • –Brand book
  • –Guidelines
  • –Brand & campaign platform
  • –Editorial
  • –Print & digital visual systems
What I love to do:
  • –Visual storytelling
  • –Casting & styling direction
  • –Typography
  • –Photography & illustration curation
  • –Collaborating with visual crafters
  • –Mentoring younger talents
  • –Collage & experimentations

Previously, I occupied similar positions in the advertising world and displayed my talent in agencies such as Wieden+Kennedy, 180, 72andSunny, Anomaly, BETC Paris and worked on the following clients: